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#S2E6: Designing a long-lasting user experience with Simon Norris

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In all that we do, the element that stays with us is the experience, so becoming the best architect of that experience is key to your product or service’s success. Simon Norris is an expert in such design, combining experience and business strategy for ideal customer experiences.

In this episode we take a dive into the role of authenticity in designing UX in collaboration with customers, the increasing value of customers' data and privacy, and understanding that technology will not single handedly improve your experience.

This episode of 10th Degree covers:

  • The far reaching elements of UX beyond just the product/service

  • Valuing people’s privacy as customers become more aware

  • How technology alone does not improve customer experiences

  • Simon’s desire to strive for perfection

  • Refining the approach through continuous improvement

  • Having an experience strategy to complement the business strategy

  • The role of authenticity in UX design


Simon Norris: https://www.linkedin.com/in/sjnorris

Anthony Story: https://www.linkedin.com/in/anthony-story-4032a63/

Key highlights:

“On one level where experience is how something looks and feels, experience also needs to be thought of in a broader sense than just the products and services we use.” - 4:00 - Simon Norris

“One of the bigger dangers is around privacy and surveillance. People are more savvy to the value of their data, and treating their phone as more than a key piece of technology.” - 10:00 - Simon Norris

“Technology by itself will not lead to superior customer experience!” - 17:20 - Simon Norris

“You cannot separate technology and experience, they go hand in hand. But when you realise that technology is the medium of experience, you realise that medium needs to be designed.” - 18:00 - Simon Norris

“Strive for perfection in everything you do, take the best that exists and make it better. When it doesn’t exist, design it.” - 21:40 - Simon Norris

“If your goal is to deliver a great customer experience, you need a strategy, as you would if your goal is to achieve market visibility and awareness then you’d have a marketing strategy. ” - 32:45 - Simon Norris

“You can have the perfect team use the perfect process to create the perfect product that delivers perfectly no value!” - 37:50 - Simon Norris